On the other hand, the campaign concept connects us with the brand's current period of growth. A brand on the move, supporting us every step of the way, exploring new paths while adapting to changes in the market and society.
Constantly evolving.
Craftsmanship and fashion come together in the FALL-WINTER campaign, showcasing in a relaxed and artistic way one of the oldest and most creative arts: carpet making.
This art has its origins in Central Asia more than a thousand years ago.
Nomadic tribes needed protection from the cold winters, using quality materials that were manageable, easy to transport, and comfortable.
At the same time, they provided decoration to their stores with their designs.
In this campaign, we combine the concepts of craftsmanship, tradition, quality, comfort, and design, values closely linked to the YOKONO brand.
